About 17 years ago, David Chang and his partners, Jennifer and Kenneth Chan, began planning a new restaurant in Chinatown.
They knew they wanted to offer high-quality, healthy food, influenced by Northern Chinese cuisine. They knew they wanted it to be something both lowkey and welcoming. “We always talked about the audience,” Chang remembers. “The audience is the customer we cater to. They want to step away from an office environment, to someplace that’s cozy, comfortable, and casual.”
Click here to continue reading at Star Advertiser
No Comments
Sorry, the comment form is closed at this time.